Social Media Instacart
Goal: Creating a visual signature for Instacart's marketing collaterals.
Process: We were given freedom to build a style which had not been established before. Instacart had been utilizing illustrations for its advertisements, which we thought could be enhanced to be more visually appealing. We took inspiration from many trends and decided that this minimalist, colorful style would suit best the company's market while standing out from competitors.
Software & tools: In-house photography studio, Photoshop
Team: 3 marketing designers & 1 marketer
My role: Concept, Marketing Design Photography, Post-edits
Showcased here is a visual part of a campaign to announce new alcohol delivery from Instacart.
The marketing calendar contains many occasions to talk about food, especially on social media. Pasta day is one of those.
This short animation was used to announce that Instacart was now present in all states.